August 25, 2026

How to ask a client to appear in a testimonial video

The ask is the hardest part — and the easiest to get right. Time it just after a win, keep the commitment small and specific, and make the value obvious for them as well as you.

Ask at the peak

Immediately after a delivered result, goodwill is at its highest. That is the moment to ask.

Make it a 45-minute favour

Tell them exactly how long filming takes, who will be there, and what they get to reuse.

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