How to ask a client to appear in a testimonial video
The ask is the hardest part — and the easiest to get right. Time it just after a win, keep the commitment small and specific, and…
Insights
Category: <span>Uncategorized</span>
Notes on testimonial video, credibility and shortening the sales cycle.
Five questions that produce usable testimonial answers
Interviews fail when questions invite yes-or-no answers. These five prompts get specifics, numbers and emotion. Before, during, after Structure the conversation as a story: the problem,…
Where to put a testimonial video so it actually sells
A finished film that sits on a portfolio page earns nothing. Put it in the sales sequence: proposal, pricing page, follow-up email, and the top of…
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
