Where to put a testimonial video so it actually sells
A finished film that sits on a portfolio page earns nothing. Put it in the sales sequence: proposal, pricing page, follow-up email, and the top of…
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Author: <span>admin</span>
Notes on testimonial video, credibility and shortening the sales cycle.
Five questions that produce usable testimonial answers
Interviews fail when questions invite yes-or-no answers. These five prompts get specifics, numbers and emotion. Before, during, after Structure the conversation as a story: the problem,…
How to ask a client to appear in a testimonial video
The ask is the hardest part — and the easiest to get right. Time it just after a win, keep the commitment small and specific, and…
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