/*
Theme Name: BRITSEVEN
Theme URI: https://example.com/britseven
Author: BRITSEVEN
Author URI: https://example.com
Description: Direct-response classic WordPress theme for testimonial video production and customer-proof marketing companies. Editorial black, chalk white and warm amber, tactile grain, conversion-first homepage plus Services, Our Work, Process, About and Contact page templates, built-in lead capture and one-click demo content.
Version: 1.2.0
Requires at least: 6.0
Tested up to: 6.8
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Text Domain: britseven
Tags: business, portfolio, one-column, two-columns, custom-menu, custom-logo, featured-images, translation-ready, block-styles, wide-blocks, accessibility-ready, editor-style, full-width-template, threaded-comments, right-sidebar
*/

/* 1. Tokens
------------------------------------------------------------------ */
:root{
  --b7-ink:#111111;
  --b7-ink-soft:#1a1a1a;
  --b7-paper:#f6f4ef;
  --b7-white:#ffffff;
  --b7-accent:#f5a000;
  --b7-accent-bright:#ffaa00;
  --b7-grey:#666666;
  --b7-grey-dark:#bebebe;
  --b7-display:"Oswald",Impact,"Haettenschweiler","Arial Narrow",sans-serif;
  --b7-body:"Inter","Helvetica Neue",Helvetica,Arial,sans-serif;
  --b7-max:1320px;
  --b7-gutter:clamp(20px,4vw,76px);
  --b7-radius:2px;
}

/* 2. Reset & base
------------------------------------------------------------------ */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--b7-paper);color:var(--b7-ink);font-family:var(--b7-body);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;text-wrap:pretty}
img,svg,video{max-width:100%;height:auto;display:block}
a{color:var(--b7-accent);text-decoration:none}
a:hover,a:focus{color:var(--b7-accent-bright)}
:where(a,button,input,textarea,select,[tabindex]):focus-visible{outline:2px solid var(--b7-accent);outline-offset:3px}
h1,h2,h3,h4{margin:0;font-family:var(--b7-display);font-weight:700;line-height:1.08;letter-spacing:-.01em}
p{margin:0 0 1.1em}
ul,ol{margin:0 0 1.2em;padding-left:1.2em}
.b7-shell{width:100%;max-width:var(--b7-max);margin:0 auto;padding-inline:var(--b7-gutter)}
.screen-reader-text{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip-link{position:absolute;left:-9999px;z-index:999;padding:14px 20px;background:var(--b7-accent);color:var(--b7-ink);font:700 13px/1 var(--b7-body);letter-spacing:.08em;text-transform:uppercase}
.skip-link:focus{left:16px;top:16px;color:var(--b7-ink)}
.b7-eyebrow{margin:0 0 16px;font:700 12px/1 var(--b7-body);letter-spacing:.14em;text-transform:uppercase;color:var(--b7-accent)}
.b7-grain{position:absolute;inset:0;pointer-events:none;opacity:.5;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='g'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='200' height='200' filter='url(%23g)' opacity='0.22'/%3E%3C/svg%3E");mix-blend-mode:multiply}
.b7-chalk{-webkit-mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='400' height='400'%3E%3Cfilter id='br'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.016 0.42' numOctaves='4' seed='5' stitchTiles='stitch'/%3E%3CfeColorMatrix type='matrix' values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0.75 0 0 0 0.62'/%3E%3C/filter%3E%3Crect width='400' height='400' filter='url(%23br)'/%3E%3C/svg%3E"),url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='bg2'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.95' numOctaves='3' seed='13' stitchTiles='stitch'/%3E%3CfeColorMatrix type='matrix' values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0.3 0 0 0 0.85'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23bg2)'/%3E%3C/svg%3E");-webkit-mask-size:520px 300px,170px;-webkit-mask-composite:source-in;mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='400' height='400'%3E%3Cfilter id='br'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.016 0.42' numOctaves='4' seed='5' stitchTiles='stitch'/%3E%3CfeColorMatrix type='matrix' values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0.75 0 0 0 0.62'/%3E%3C/filter%3E%3Crect width='400' height='400' filter='url(%23br)'/%3E%3C/svg%3E"),url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='bg2'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.95' numOctaves='3' seed='13' stitchTiles='stitch'/%3E%3CfeColorMatrix type='matrix' values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0.3 0 0 0 0.85'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23bg2)'/%3E%3C/svg%3E");mask-size:520px 300px,170px;mask-composite:intersect}
.b7-chalk--sm{-webkit-mask-size:300px 170px,120px;mask-size:300px 170px,120px}

/* 3. Buttons
------------------------------------------------------------------ */
.b7-btn{display:inline-flex;align-items:center;gap:14px;border:0;border-radius:3px;padding:19px 26px;font:700 13px/1 var(--b7-body);letter-spacing:.08em;text-transform:uppercase;cursor:pointer;transition:background .18s ease,transform .18s ease,color .18s ease;min-height:48px}
.b7-btn--primary{background:var(--b7-accent);color:var(--b7-ink)}
.b7-btn--primary:hover,.b7-btn--primary:focus{background:var(--b7-accent-bright);color:var(--b7-ink);transform:translateY(-2px)}
.b7-btn--ghost{background:rgba(17,17,17,.45);border:1px solid rgba(255,255,255,.7);color:#fff}
.b7-btn--ghost:hover,.b7-btn--ghost:focus{background:rgba(255,255,255,.14);color:#fff}
.b7-btn--outline{background:transparent;border:1px solid var(--b7-accent);color:var(--b7-accent);padding:16px 22px;font-size:15px;min-height:44px}
.b7-btn--outline:hover,.b7-btn--outline:focus{background:var(--b7-accent);color:var(--b7-ink)}
.b7-btn svg{flex:none}

/* 4. Header
------------------------------------------------------------------ */
.b7-header{position:sticky;top:0;z-index:60;background:var(--b7-ink);border-bottom:1px solid rgba(255,255,255,.09)}
.b7-header__inner{display:flex;align-items:center;gap:20px;min-height:96px}
.b7-brand{font-family:var(--b7-display);font-weight:700;font-size:52px;line-height:1;letter-spacing:-.02em;text-transform:uppercase;color:#fff}
.b7-brand:hover,.b7-brand:focus{color:#fff}
.b7-brand span{color:var(--b7-accent)}
.b7-brand img{max-height:64px;width:auto}
.b7-nav{margin-left:14px}
.b7-nav ul{display:flex;align-items:center;gap:clamp(18px,2vw,34px);margin:0;padding:0;list-style:none}
.b7-nav a{display:inline-block;padding:6px 0;font:500 17px/1 var(--b7-body);letter-spacing:.09em;text-transform:uppercase;color:var(--b7-grey-dark);white-space:nowrap;border-bottom:2px solid transparent}
.b7-nav a:hover,.b7-nav a:focus{color:#fff;border-bottom-color:rgba(245,160,0,.5)}
.b7-nav .current-menu-item>a,.b7-nav .current_page_item>a{color:#fff;font-weight:600;border-bottom-color:var(--b7-accent)}
.b7-header__cta{margin-left:6px}
.b7-burger{display:none;margin-left:auto;background:transparent;border:1px solid rgba(255,255,255,.25);border-radius:2px;padding:12px;cursor:pointer;min-width:48px;min-height:48px}
.b7-burger svg{stroke:#fff}
.b7-drawer{display:none;position:fixed;inset:96px 0 0;z-index:55;background:var(--b7-ink);padding:28px 40px;overflow-y:auto}
.b7-drawer.is-open{display:block}
.b7-drawer ul{list-style:none;margin:0 0 22px;padding:0}
.b7-drawer a{display:block;padding:8px 0;font:500 22px/1.5 var(--b7-display);letter-spacing:.02em;text-transform:uppercase;color:#fff}
.b7-drawer .current-menu-item>a,.b7-drawer .current_page_item>a{color:var(--b7-accent)}
.b7-drawer .b7-btn{width:100%;justify-content:center}

/* 5. Hero
------------------------------------------------------------------ */
.b7-hero{position:relative;background:var(--b7-ink);overflow:hidden}
.b7-hero__media{position:absolute;inset:0;transform:translateX(7%);background:var(--b7-ink)}
.b7-hero__media img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.12) brightness(1.12)}
.b7-hero__scrim,.b7-hero__scrim--v,.b7-hero__scrim--plate,.b7-hero__scrim--grain{position:absolute;inset:0;pointer-events:none;z-index:1}
.b7-hero__scrim{background:linear-gradient(90deg,#111 0%,rgba(17,17,17,.95) 10%,rgba(17,17,17,.5) 20%,rgba(17,17,17,.14) 30%,rgba(17,17,17,0) 48%,rgba(17,17,17,0) 74%,rgba(17,17,17,.16) 100%)}
.b7-hero__scrim--v{background:linear-gradient(0deg,rgba(17,17,17,.7) 0%,rgba(17,17,17,0) 38%)}
.b7-hero__scrim--plate{background:radial-gradient(42% 80% at 0% 50%,rgba(17,17,17,.95) 0%,rgba(17,17,17,.62) 46%,rgba(17,17,17,0) 82%)}
.b7-hero__scrim--grain{opacity:.5;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='c'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='240' height='240' filter='url(%23c)' opacity='0.4'/%3E%3C/svg%3E");mix-blend-mode:soft-light}
.b7-hero__inner{position:relative;z-index:2;display:flex;flex-direction:column;justify-content:center;min-height:min(64vh,600px);padding-block:clamp(48px,7vw,96px) clamp(40px,5vw,72px)}
.b7-hero__title{max-width:15ch;font-size:clamp(46px,7.2vw,104px);line-height:.94;letter-spacing:-.02em;text-transform:uppercase;color:#fff}
.b7-hero__title .b7-accent{color:var(--b7-accent)}
.b7-hero__lede{margin:26px 0 0;max-width:44ch;font-size:clamp(15px,1.3vw,18px);color:#e8e4dc}
.b7-hero__actions{margin-top:34px;display:flex;flex-wrap:wrap;gap:14px}
.b7-reassure{margin:26px 0 0;display:flex;align-items:center;gap:10px;font-size:13.5px;color:var(--b7-grey-dark)}
.b7-locale{margin:clamp(36px,5vw,64px) 0 0;align-self:flex-end;max-width:280px;display:flex;gap:12px;padding:16px 18px;background:rgba(17,17,17,.72);border:1px solid rgba(255,255,255,.22);border-radius:3px}
.b7-locale h2{font-family:var(--b7-body);font-size:12.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#fff;margin-bottom:5px}
.b7-locale p{margin:0;font-size:13px;line-height:1.45;color:var(--b7-grey-dark)}
.b7-play{display:grid;place-items:center;width:24px;height:24px;border:1px solid rgba(255,255,255,.75);border-radius:50%}

/* 6. Craft strip
------------------------------------------------------------------ */
.b7-craft{position:relative;background:var(--b7-paper);border-bottom:1px solid rgba(17,17,17,.08);overflow:hidden}
.b7-craft__inner{position:relative;padding-block:34px 38px}
.b7-craft__label{margin:0 0 26px;text-align:center;font:700 11.5px/1 var(--b7-body);letter-spacing:.16em;text-transform:uppercase;color:var(--b7-accent)}
.b7-craft__row{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:clamp(18px,2.4vw,30px)}
.b7-craft__item{display:flex;flex-direction:column;align-items:center;gap:12px}
.b7-craft__item span{font:600 11px/1 var(--b7-body);letter-spacing:.13em;text-transform:uppercase;color:var(--b7-grey)}
.b7-craft__rule{width:34px;height:1px;background:repeating-linear-gradient(90deg,rgba(17,17,17,.35) 0 5px,transparent 5px 9px)}

/* 7. Credibility
------------------------------------------------------------------ */
.b7-cred{position:relative;background:var(--b7-white)}
.b7-cred__inner{position:relative;display:grid;grid-template-columns:repeat(auto-fit,minmax(400px,1fr));gap:clamp(36px,5vw,72px);align-items:center;padding-block:clamp(56px,8vw,110px)}
.b7-cred__figure{position:relative;padding-bottom:44px}
.b7-cred__frame{position:relative;width:min(100%,420px);height:300px}
.b7-cred__frame img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.05)}
.b7-playbtn{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:3;width:64px;height:64px;border:0;border-radius:50%;background:var(--b7-accent);display:grid;place-items:center;cursor:pointer;box-shadow:0 10px 30px rgba(0,0,0,.35);transition:transform .2s ease,background .2s ease}
.b7-playbtn:hover,.b7-playbtn:focus{background:var(--b7-accent-bright);transform:translate(-50%,-50%) scale(1.07)}
.b7-quote{position:absolute;top:24px;right:0;width:min(58%,238px);background:var(--b7-ink);padding:22px 22px 24px;border-radius:var(--b7-radius)}
.b7-quote__mark{display:block;font:700 46px/.6 Georgia,serif;color:var(--b7-accent)}
.b7-quote blockquote{margin:10px 0 0;font:italic 500 14px/1.55 var(--b7-body);color:#fff}
.b7-quote cite{display:block;margin-top:18px;font:700 11px/1 var(--b7-body);letter-spacing:.1em;text-transform:uppercase;color:var(--b7-accent);font-style:normal}
.b7-quote cite span{display:block;margin-top:4px;font-weight:500;color:var(--b7-grey-dark)}
.b7-doodle{position:absolute;bottom:0;left:14%}
.b7-cred__title{max-width:22ch;font-size:clamp(30px,3.4vw,46px);line-height:1.1}
.b7-underline{position:relative;color:var(--b7-accent);white-space:nowrap}
.b7-underline svg{position:absolute;left:0;bottom:-6px;width:100%}
.b7-cred__body{margin:34px 0 0;max-width:56ch;font-size:16px;line-height:1.7;color:#444}
.b7-benefits{margin-top:44px;display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr))}
.b7-benefit{padding-right:22px;border-right:1px solid rgba(17,17,17,.1)}
.b7-benefit+.b7-benefit{padding-left:22px}
.b7-benefit:last-child{border-right:0;padding-right:0}
.b7-benefit h3{margin:14px 0 8px;font-family:var(--b7-body);font-size:13px;letter-spacing:.06em;text-transform:uppercase}
.b7-benefit p{margin:0;font-size:14px;line-height:1.55;color:var(--b7-grey)}

/* 8. Process
------------------------------------------------------------------ */
.b7-process{position:relative;background:var(--b7-ink-soft);overflow:hidden}
.b7-process::before{content:"";position:absolute;inset:0;pointer-events:none;opacity:.55;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='c'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='240' height='240' filter='url(%23c)' opacity='0.4'/%3E%3C/svg%3E")}
.b7-process__inner{position:relative;text-align:center;padding-block:clamp(56px,7vw,100px) clamp(120px,13vw,190px)}
.b7-process__title{margin-bottom:clamp(44px,5vw,72px);font-size:clamp(28px,3.3vw,44px);color:#fff}
.b7-steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(205px,1fr));gap:clamp(22px,2.2vw,30px);text-align:left}
.b7-step__head{display:flex;align-items:center;gap:12px;margin-bottom:16px}
.b7-step__num{flex:none;display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--b7-accent);font:700 13px/1 var(--b7-body);color:var(--b7-ink)}
.b7-step__line{flex:1;height:1px;background:linear-gradient(90deg,rgba(255,255,255,.28),rgba(255,255,255,.06))}
.b7-step h3{margin:0 0 8px;font-family:var(--b7-body);font-size:13px;letter-spacing:.09em;text-transform:uppercase;color:#fff}
.b7-step p{margin:0;font-size:13.5px;line-height:1.6;color:var(--b7-grey-dark)}

/* 9. Final CTA + lead magnet
------------------------------------------------------------------ */
.b7-final{background:var(--b7-ink);padding-inline:var(--b7-gutter);margin-bottom:clamp(-150px,-11vw,-90px)}
.b7-final__card{position:relative;max-width:var(--b7-max);margin:0 auto;transform:translateY(clamp(-150px,-11vw,-90px));background:var(--b7-paper);border-radius:var(--b7-radius);box-shadow:0 30px 70px rgba(0,0,0,.45);overflow:hidden}
.b7-final__grid{position:relative;padding:clamp(32px,4vw,54px);display:flex;flex-wrap:wrap;gap:clamp(28px,3.5vw,48px);align-items:center}
.b7-final__copy{flex:1 1 420px;display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:clamp(28px,3.5vw,44px);align-items:center}
.b7-final__title{font-size:clamp(28px,3vw,40px);text-transform:uppercase}
.b7-checks{display:flex;flex-direction:column;gap:22px;padding-left:clamp(0px,2vw,28px);border-left:1px solid rgba(17,17,17,.12);margin:0;list-style:none}
.b7-checks li{display:flex;gap:12px}
.b7-checks h3{margin:0 0 4px;font-family:var(--b7-body);font-size:12.5px;letter-spacing:.08em;text-transform:uppercase}
.b7-checks p{margin:0;font-size:13.5px;color:var(--b7-grey)}
.b7-bookpanel{flex:1 1 300px;display:block;width:100%;text-align:left;background:var(--b7-accent);border:0;border-radius:var(--b7-radius);padding:clamp(26px,2.6vw,34px);cursor:pointer;transition:background .2s ease,transform .2s ease;color:var(--b7-ink)}
.b7-bookpanel:hover,.b7-bookpanel:focus{background:var(--b7-accent-bright);transform:translateY(-3px)}
.b7-bookpanel__head{display:flex;align-items:flex-start;gap:14px}
.b7-bookpanel__head strong{font:700 clamp(20px,2vw,26px)/1.12 var(--b7-display);text-transform:uppercase}
.b7-bookpanel__meta{display:flex;align-items:center;gap:12px;margin:24px 0 20px}
.b7-bookpanel__meta i{flex:1;height:1px;background:rgba(17,17,17,.28)}
.b7-bookpanel__meta span{font:700 11px/1 var(--b7-body);letter-spacing:.16em;text-transform:uppercase;color:rgba(17,17,17,.72)}
.b7-bookpanel__foot{display:flex;align-items:center;justify-content:space-between;gap:16px;font-size:13.5px;line-height:1.5}
.b7-guide{max-width:var(--b7-max);margin:0 auto;transform:translateY(clamp(-150px,-11vw,-90px));display:flex;flex-wrap:wrap;gap:clamp(28px,4vw,56px);align-items:center;padding-block:clamp(34px,4vw,52px);border-top:1px solid rgba(255,255,255,.12)}
.b7-guide__copy{flex:1 1 380px}
.b7-guide__title{max-width:20ch;font-size:clamp(26px,2.6vw,36px);text-transform:uppercase;color:#fff}
.b7-guide__copy>p{margin:20px 0 0;max-width:52ch;font-size:15px;color:var(--b7-grey-dark)}
.b7-guide__form{margin-top:28px;display:flex;flex-wrap:wrap;gap:12px;max-width:520px}
.b7-guide__form input[type=email]{flex:1 1 220px;padding:18px;border:1px solid rgba(255,255,255,.28);border-radius:var(--b7-radius);background:rgba(255,255,255,.05);color:#fff;font:400 15px/1 var(--b7-body)}
.b7-guide__form input::placeholder{color:#8f8f8f}
.b7-note{margin:14px 0 0;font-size:12.5px;color:#8f8f8f}
.b7-guide__status{margin:26px 0 0;display:none;align-items:center;gap:10px;font:600 14px/1.4 var(--b7-body);color:#fff}
.b7-guide__status.is-visible{display:flex}
.b7-cover{flex:0 1 300px;display:flex;justify-content:center}
.b7-cover__inner{position:relative;width:230px;height:300px;background:var(--b7-paper);border-radius:var(--b7-radius);box-shadow:0 22px 50px rgba(0,0,0,.5);transform:rotate(-2.5deg);padding:26px 22px;overflow:hidden}
.b7-cover__inner::before{content:"";position:absolute;top:0;left:0;width:5px;height:100%;background:var(--b7-accent)}
.b7-cover__kicker{margin:0 0 16px;font:700 9.5px/1 var(--b7-body);letter-spacing:.18em;text-transform:uppercase;color:var(--b7-accent)}
.b7-cover__title{font-size:20px;line-height:1.06;text-transform:uppercase}
.b7-cover__rule{display:block;width:70px;height:3px;margin:16px 0 20px;background:var(--b7-accent)}
.b7-cover__line{display:block;height:1px;margin-bottom:11px;background:rgba(17,17,17,.22)}

/* 10. Footer
------------------------------------------------------------------ */
.b7-footer{position:relative;background:var(--b7-ink);border-top:1px solid rgba(255,255,255,.08);overflow:hidden}
.b7-footer__inner{position:relative;display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:clamp(28px,4vw,48px);padding-block:clamp(40px,5vw,64px)}
.b7-footer__brand{font-family:var(--b7-display);font-weight:700;font-size:24px;line-height:1;text-transform:uppercase;color:#fff;margin:0 0 14px}
.b7-footer__brand span{color:var(--b7-accent)}
.b7-footer p{font-size:13.5px;color:var(--b7-grey-dark)}
.b7-footer__tag{font:500 11.5px/1.7 var(--b7-body);letter-spacing:.09em;text-transform:uppercase}
.b7-footer h2{font-family:var(--b7-body);font-size:12px;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:#fff;margin-bottom:12px}
.b7-footer__col--divider{padding-left:clamp(0px,2vw,28px);border-left:1px solid rgba(255,255,255,.1)}
.b7-social{display:flex;gap:12px;list-style:none;margin:0;padding:0}
.b7-social a{display:grid;place-items:center;width:48px;height:48px;border:1px solid rgba(255,255,255,.18);border-radius:var(--b7-radius)}
.b7-social a:hover,.b7-social a:focus{border-color:var(--b7-accent)}
.b7-social svg{stroke:var(--b7-grey-dark);fill:none}

/* 11. Modals
------------------------------------------------------------------ */
.b7-modal{position:fixed;inset:0;z-index:90;display:none;align-items:center;justify-content:center;padding:20px;background:rgba(10,10,10,.86)}
.b7-modal.is-open{display:flex}
.b7-modal__panel{position:relative;width:min(100%,460px);max-height:92vh;overflow-y:auto;background:var(--b7-paper);border-radius:var(--b7-radius);padding:clamp(30px,3vw,38px)}
.b7-modal__panel--wide{width:min(100%,880px);background:transparent;padding:0}
.b7-modal__close{position:absolute;top:10px;right:10px;background:transparent;border:0;cursor:pointer;padding:10px;line-height:0}
.b7-modal__title{margin-bottom:22px;font-size:clamp(24px,2.6vw,32px);text-transform:uppercase}
.b7-field{display:flex;flex-direction:column;gap:12px}
.b7-field input{padding:15px;border:1px solid rgba(17,17,17,.2);border-radius:var(--b7-radius);background:#fff;color:var(--b7-ink);font:400 15px/1 var(--b7-body)}
.b7-modal .b7-btn{justify-content:center;width:100%}
.b7-reel{position:relative;aspect-ratio:16/9;background:#000;border:1px solid rgba(255,255,255,.14)}
.b7-reel img{width:100%;height:100%;object-fit:cover;filter:grayscale(1)}
.b7-reel__bar{display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:space-between;margin-top:16px}
.b7-reel__bar p{margin:0;font:500 12px/1 var(--b7-body);letter-spacing:.12em;text-transform:uppercase;color:var(--b7-grey-dark)}

/* 12. Blog / pages / comments
------------------------------------------------------------------ */
.b7-page{background:var(--b7-paper);padding-block:clamp(48px,6vw,88px)}
.b7-pagehead{background:var(--b7-ink);padding-block:clamp(44px,5vw,72px)}
.b7-pagehead h1{font-size:clamp(32px,4vw,58px);text-transform:uppercase;color:#fff}
.b7-pagehead p{margin:14px 0 0;max-width:60ch;color:var(--b7-grey-dark)}
.b7-posts{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:clamp(24px,3vw,40px)}
.b7-card{background:#fff;border:1px solid rgba(17,17,17,.1);border-radius:var(--b7-radius);overflow:hidden;display:flex;flex-direction:column}
.b7-card img{width:100%;aspect-ratio:16/10;object-fit:cover;filter:grayscale(1)}
.b7-card__body{padding:24px}
.b7-card__meta{font:600 11px/1 var(--b7-body);letter-spacing:.12em;text-transform:uppercase;color:var(--b7-accent);margin-bottom:12px}
.b7-card h2{font-size:24px}
.b7-card h2 a{color:var(--b7-ink)}
.b7-card h2 a:hover{color:var(--b7-accent)}
.b7-card p{margin:12px 0 0;font-size:14.5px;color:#444}
.b7-entry{max-width:74ch;margin:0 auto}
.b7-entry h2{margin:1.6em 0 .6em;font-size:30px}
.b7-entry h3{margin:1.4em 0 .5em;font-size:22px;font-family:var(--b7-body);letter-spacing:0}
.b7-entry blockquote{margin:1.6em 0;padding:22px 26px;background:var(--b7-ink);color:#fff;border-left:4px solid var(--b7-accent)}
.b7-entry blockquote p:last-child{margin:0}
.b7-entry img{margin-block:1.4em}
.b7-pagination{display:flex;gap:10px;flex-wrap:wrap;margin-top:44px}
.b7-pagination .page-numbers{display:grid;place-items:center;min-width:44px;min-height:44px;padding:0 12px;border:1px solid rgba(17,17,17,.16);color:var(--b7-ink);font:600 14px/1 var(--b7-body)}
.b7-pagination .current,.b7-pagination a:hover{background:var(--b7-accent);border-color:var(--b7-accent);color:var(--b7-ink)}
.comment-list{list-style:none;padding:0;margin:0 0 40px}
.comment-list li{padding:20px 0;border-top:1px solid rgba(17,17,17,.1)}
.comment-form{display:grid;gap:14px;max-width:640px}
.comment-form input,.comment-form textarea{padding:14px;border:1px solid rgba(17,17,17,.2);border-radius:var(--b7-radius);font:400 15px/1.5 var(--b7-body);background:#fff;width:100%}
.b7-widget{margin-bottom:36px}
.b7-widget ul{list-style:none;padding:0}
.b7-widget a{color:var(--b7-ink)}
.b7-widget a:hover{color:var(--b7-accent)}
.alignwide{width:min(100%,1100px)}
.alignfull{width:100%}
.wp-caption,.gallery-caption,.bypostauthor,.sticky{}
.b7-sticky-flag{display:inline-block;margin-bottom:10px;padding:5px 10px;background:var(--b7-accent);font:700 10px/1 var(--b7-body);letter-spacing:.12em;text-transform:uppercase;color:var(--b7-ink)}

/* 13. Responsive
------------------------------------------------------------------ */
@media (max-width:1240px){
  .b7-nav,.b7-header__cta{display:none}
  .b7-burger{display:grid;place-items:center}
  .b7-brand{font-size:42px}
  .b7-drawer{inset-block-start:86px}
  .b7-header__inner{min-height:86px}
}
@media (max-width:1024px){
  .b7-benefits{gap:24px}
  .b7-benefit,.b7-benefit+.b7-benefit{padding:0;border-right:0}
}
@media (max-width:900px){
  .b7-hero__media{transform:none}
  .b7-hero__scrim{background:linear-gradient(180deg,rgba(17,17,17,.72) 0%,rgba(17,17,17,.55) 45%,rgba(17,17,17,.9) 100%)}
  .b7-hero__scrim--plate{background:none}
  .b7-hero__inner{min-height:auto;padding-block:56px 48px}
  .b7-locale{align-self:flex-start;margin-top:34px}
  .b7-cred__inner{grid-template-columns:1fr}
  .b7-cred__frame{height:260px}
  .b7-quote{position:static;width:100%;margin-top:18px}
  .b7-doodle{display:none}
  .b7-final{margin-bottom:0}
  .b7-final__card,.b7-guide{transform:none}
  .b7-final{padding-block:clamp(40px,7vw,64px)}
  .b7-process__inner{padding-bottom:clamp(56px,8vw,80px)}
  .b7-guide{padding-block:36px 8px}
}
@media (max-width:640px){
  :root{--b7-gutter:20px}
  .b7-brand{font-size:34px}
  .b7-drawer{inset-block-start:76px;padding:24px 20px}
  .b7-header__inner{min-height:76px}
  .b7-hero__actions .b7-btn{width:100%;justify-content:center}
  .b7-guide__form .b7-btn{width:100%;justify-content:center}
  .b7-cover{display:none}
  .b7-craft__rule{display:none}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
}
@media print{
  .b7-header,.b7-drawer,.b7-modal,.b7-guide{display:none!important}
  body{background:#fff}
}

/* 14. Brand logo image
------------------------------------------------------------------ */
.b7-brand--img{display:block;line-height:0;flex:none}
.b7-brand--img img{width:auto;height:56px;max-width:min(46vw,320px);object-fit:contain}
.b7-footer__logo{height:34px;width:auto;margin-bottom:14px}
@media (max-width:1240px){.b7-brand--img img{height:46px}}
@media (max-width:640px){.b7-brand--img img{height:38px}}

/* 15. Inner page sections (services, work, process, about, contact)
------------------------------------------------------------------ */
.b7-sec{position:relative;overflow:hidden}
.b7-sec--paper{background:var(--b7-paper)}
.b7-sec--white{background:var(--b7-white)}
.b7-sec--ink{background:var(--b7-ink)}
.b7-sec--board{background:var(--b7-ink-soft)}
.b7-sec--board::before,.b7-sec--ink::before{content:"";position:absolute;inset:0;pointer-events:none;opacity:.5;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='b'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='240' height='240' filter='url(%23b)' opacity='0.38'/%3E%3C/svg%3E")}
.b7-sec__inner{position:relative;padding-block:clamp(50px,6.5vw,92px)}
.b7-split{display:grid;grid-template-columns:repeat(auto-fit,minmax(340px,1fr));gap:clamp(32px,4.5vw,68px);align-items:center}
.b7-split--top{align-items:start}
.b7-split--flip .b7-split__media{order:1}
.b7-split--flip .b7-split__copy{order:2}
.b7-h2{max-width:22ch;font-size:clamp(26px,3.1vw,44px);line-height:1.09;text-transform:uppercase}
.b7-sec--ink .b7-h2,.b7-sec--board .b7-h2{color:#fff}
.b7-accent{color:var(--b7-accent)}
.b7-lede{margin:26px 0 0;max-width:56ch;font-size:16px;line-height:1.7;color:#444}
.b7-sec--ink .b7-lede,.b7-sec--board .b7-lede{color:var(--b7-grey-dark)}
.b7-figure{position:relative;margin:0}
.b7-figure img{width:100%;aspect-ratio:3/2;object-fit:cover;border-radius:var(--b7-radius)}
.b7-figure img.is-mono{filter:grayscale(1) contrast(1.06)}
.b7-figure__tag{position:absolute;top:-1px;left:-1px;padding:10px 14px;background:var(--b7-accent);font:700 11px/1 var(--b7-body);letter-spacing:.14em;text-transform:uppercase;color:var(--b7-ink)}
.b7-stepnum{display:flex;align-items:center;gap:14px;margin:0 0 18px;font:700 12px/1 var(--b7-body);letter-spacing:.14em;text-transform:uppercase;color:var(--b7-accent)}
.b7-stepnum span{flex:none;display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:var(--b7-accent);color:var(--b7-ink);font:700 15px/1 var(--b7-body)}
.b7-secta{margin-top:32px;padding-top:26px;border-top:1px solid rgba(17,17,17,.12);display:flex;flex-wrap:wrap;align-items:center;gap:18px}
.b7-sec--ink .b7-secta,.b7-sec--board .b7-secta{border-top-color:rgba(255,255,255,.14)}
.b7-secta em{font-style:normal;font-size:13.5px;color:var(--b7-grey)}
.b7-sec--ink .b7-secta em,.b7-sec--board .b7-secta em{color:var(--b7-grey-dark)}
.b7-jump{background:var(--b7-paper);border-bottom:1px solid rgba(17,17,17,.08)}
.b7-jump ol{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:clamp(14px,2vw,26px);list-style:none;margin:0;padding-block:30px 34px}
.b7-jump a{display:flex;align-items:baseline;gap:10px;color:var(--b7-ink);font:600 12.5px/1 var(--b7-body);letter-spacing:.13em;text-transform:uppercase}
.b7-jump a:hover{color:var(--b7-accent)}
.b7-jump b{font:700 12px/1 var(--b7-body);color:var(--b7-accent)}
.b7-jump li+li::before{content:"";display:inline-block;width:30px;height:1px;margin-right:clamp(14px,2vw,26px);vertical-align:middle;background:repeating-linear-gradient(90deg,rgba(17,17,17,.35) 0 5px,transparent 5px 9px)}
.b7-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:clamp(22px,2.6vw,32px);margin-top:clamp(32px,4vw,50px)}
.b7-svc{display:flex;flex-direction:column;background:#fff;border:1px solid rgba(17,17,17,.1);border-radius:var(--b7-radius);overflow:hidden}
.b7-svc img{width:100%;aspect-ratio:16/10;object-fit:cover}
.b7-svc__body{padding:26px 24px 28px;display:flex;flex-direction:column;flex:1}
.b7-svc h3{margin:0 0 14px;font-size:22px;line-height:1.16;text-transform:uppercase}
.b7-svc p{margin:0 0 24px;font-size:14.5px;line-height:1.6;color:#555}
.b7-svc .b7-btn{margin-top:auto;justify-content:space-between;width:100%;background:transparent;border:1px solid rgba(17,17,17,.2);color:var(--b7-ink);font-size:12px;letter-spacing:.1em;padding:16px 18px}
.b7-svc .b7-btn:hover{background:var(--b7-accent);border-color:var(--b7-accent)}
.b7-kicker{display:flex;align-items:center;gap:10px;margin:0 0 12px;font:700 11px/1 var(--b7-body);letter-spacing:.13em;text-transform:uppercase;color:var(--b7-accent)}
.b7-kicker i{display:grid;place-items:center;width:24px;height:24px;border-radius:50%;background:var(--b7-accent);color:var(--b7-ink);font:700 12px/1 var(--b7-body);font-style:normal}
.b7-stats{margin-top:34px;display:grid;grid-template-columns:repeat(auto-fit,minmax(120px,1fr));gap:18px}
.b7-stat{padding:18px 16px;border:1px solid rgba(255,255,255,.16);border-radius:var(--b7-radius)}
.b7-stat b{display:block;font:700 30px/1 var(--b7-display);color:var(--b7-accent)}
.b7-stat span{display:block;margin-top:8px;font:500 11px/1.4 var(--b7-body);letter-spacing:.1em;text-transform:uppercase;color:var(--b7-grey-dark)}
.b7-ticks{margin:30px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:14px}
.b7-ticks li{display:flex;gap:12px;font-size:15px;line-height:1.55;color:#333}
.b7-ticks svg{flex:none;margin-top:3px}
.b7-tiles{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:14px}
.b7-tile{padding:22px 20px;background:var(--b7-paper);border:1px solid rgba(17,17,17,.1);border-radius:var(--b7-radius)}
.b7-tile b{display:block;font:700 11px/1 var(--b7-body);letter-spacing:.13em;text-transform:uppercase;color:var(--b7-accent)}
.b7-tile p{margin:10px 0 0;font-size:14px;line-height:1.55;color:#555}
.b7-chips{display:flex;flex-wrap:wrap;gap:10px;margin:0;padding:0;list-style:none}
.b7-chips li{padding:13px 18px;background:#fff;border:1px solid rgba(17,17,17,.14);font:600 12px/1 var(--b7-body);letter-spacing:.11em;text-transform:uppercase;color:#333}
.b7-chips--ink li{background:var(--b7-ink);border-color:var(--b7-ink);color:#fff}
.b7-chips--ink li:last-child{background:var(--b7-accent);border-color:var(--b7-accent);color:var(--b7-ink)}
.b7-pull{margin:1.4em 0;padding:24px 26px;background:var(--b7-paper);border-left:3px solid var(--b7-accent);border-radius:var(--b7-radius)}
.b7-pull p{margin:0;font:italic 400 clamp(16px,1.4vw,19px)/1.7 var(--b7-body);color:#444}
.b7-bigstate{margin:0;font:700 clamp(22px,2.6vw,38px)/1.16 var(--b7-display);letter-spacing:-.01em;text-transform:uppercase;color:#fff}
.b7-bigstate--accent{color:var(--b7-accent);margin-top:22px}
.b7-quotecard{position:absolute;bottom:-20px;left:-14px;max-width:238px;background:var(--b7-ink);padding:20px 22px;border-radius:var(--b7-radius);box-shadow:0 20px 44px rgba(0,0,0,.26)}
.b7-quotecard b{display:block;font:700 11px/1 var(--b7-body);letter-spacing:.13em;text-transform:uppercase;color:var(--b7-accent)}
.b7-quotecard p{margin:10px 0 0;font-size:13.5px;line-height:1.55;color:#fff}
.b7-contact{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(30px,4vw,60px);align-items:start}
.b7-form{display:grid;gap:12px;background:#fff;border:1px solid rgba(17,17,17,.12);border-radius:var(--b7-radius);padding:clamp(24px,3vw,34px)}
.b7-form input,.b7-form textarea,.b7-form select{padding:15px;border:1px solid rgba(17,17,17,.2);border-radius:var(--b7-radius);background:#fff;color:var(--b7-ink);font:400 15px/1.5 var(--b7-body);width:100%}
.b7-form textarea{min-height:120px;resize:vertical}
.b7-form .b7-btn{justify-content:center;width:100%;margin-top:6px}
.b7-details{display:flex;flex-direction:column;gap:22px;margin:0;padding:0;list-style:none}
.b7-details li{display:flex;gap:14px}
.b7-details b{display:block;font:700 12.5px/1.2 var(--b7-body);letter-spacing:.08em;text-transform:uppercase;color:var(--b7-ink);margin-bottom:5px}
.b7-details p{margin:0;font-size:14px;line-height:1.55;color:var(--b7-grey)}
.b7-details a{color:var(--b7-ink)}
.b7-details a:hover{color:var(--b7-accent)}
@media (max-width:900px){
  .b7-split--flip .b7-split__media,.b7-split--flip .b7-split__copy{order:0}
  .b7-quotecard{position:static;max-width:none;margin-top:16px;left:0;bottom:0}
}

/* 16. Inner page hero
------------------------------------------------------------------ */
.b7-hero--page .b7-hero__inner--page{min-height:min(58vh,540px)}
.b7-hero__title--page{max-width:19ch;font-size:clamp(38px,5.4vw,80px);line-height:.97}
.b7-hero--page .b7-hero__lede+.b7-hero__lede{margin-top:16px;color:var(--b7-grey-dark)}
.b7-footer__menu{list-style:none;margin:12px 0 0;padding:0;display:flex;flex-direction:column;gap:9px}
.b7-footer__menu a{font-size:13.5px;color:var(--b7-grey-dark)}
.b7-footer__menu a:hover{color:var(--b7-accent)}
.b7-final__grid{display:flex;flex-wrap:wrap;gap:clamp(28px,3.5vw,48px);align-items:center}
@media (max-width:900px){.b7-hero--page .b7-hero__inner--page{min-height:auto}}

/* 17. Form labels
------------------------------------------------------------------ */
.b7-form label{font:600 11.5px/1 var(--b7-body);letter-spacing:.1em;text-transform:uppercase;color:#555;margin-top:6px}
.b7-form label:first-of-type{margin-top:0}
.b7-contact>.b7-note{margin-top:14px}

/* 14. Proof Kit landing page
------------------------------------------------------------------ */
.b7-kitgate__inner{display:grid;grid-template-columns:repeat(auto-fit,minmax(330px,1fr));gap:clamp(32px,4.5vw,68px);align-items:center}
.b7-kitgate__copy .b7-lede{max-width:48ch}
.b7-kitgate .b7-guide__form input[type=text],
.b7-kitgate .b7-guide__form input[type=email]{flex:1 1 200px;padding:18px;border:1px solid rgba(255,255,255,.28);border-radius:var(--b7-radius);background:rgba(255,255,255,.05);color:#fff;font:400 15px/1 var(--b7-body)}
.b7-kitgate .b7-guide__form input::placeholder{color:#8f8f8f}
.b7-kitgate__media img{aspect-ratio:4/3}
.b7-kitcards{margin-top:clamp(28px,3.5vw,44px);display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:clamp(20px,2.5vw,32px)}
.b7-kitcard{padding:clamp(26px,2.6vw,36px);background:var(--b7-paper);border-top:5px solid var(--b7-accent);border-radius:var(--b7-radius)}
.b7-kitcard__tag{margin:0;font:700 11px/1 var(--b7-body);letter-spacing:.16em;text-transform:uppercase;color:var(--b7-grey)}
.b7-kitcard__title{margin:14px 0 0;font-size:clamp(22px,2.1vw,28px);line-height:1.1;text-transform:uppercase}
.b7-kitcard__sub{margin:6px 0 0;font-size:14.5px;color:var(--b7-grey)}
.b7-kitcard__text{margin:16px 0 0;font-size:15px;line-height:1.65;color:#333}
.b7-kitcard .b7-ticks{margin-top:22px}
.b7-kitstrip{margin-top:clamp(28px,3.5vw,44px);padding:clamp(26px,2.6vw,34px);border:1px solid rgba(17,17,17,.14);border-radius:var(--b7-radius);display:flex;flex-wrap:wrap;gap:22px;align-items:center;justify-content:space-between}
.b7-kitstrip__title{margin:0;font-size:clamp(20px,2vw,26px);text-transform:uppercase}
.b7-kitstrip__text{margin:8px 0 0;max-width:56ch;font-size:15px;line-height:1.6;color:#444}
.b7-dl{margin-top:16px;display:inline-flex}
@media (max-width:560px){
  .b7-kitstrip .b7-btn{width:100%;justify-content:center}
  .b7-kitgate .b7-guide__form .b7-btn{width:100%;justify-content:center}
}